Each of the six awards will recognize outstanding individuals, organizations, and events in the Greater Birmingham region that drive our local economy, showcase our vibrant culture, enhance our reputation as a premier destination, and provide world-class experiences for every resident and visitor.

Nominees will have displayed excellence in one or more of the following areas –

  • Hospitality & Service
  • Economic & Community Impact
  • Cultural Heritage & Creativity
  • Visionary Leadership

 

More information about all six GBCVB Tourism Awards and links to submit nominations can be found in the tabs below.

The GBCVB Tourism Hall of Fame

Last year, the GBCVB launched a Tourism Hall of Fame to honor individuals who have made a lasting impact on tourism in the region, and inducted the Hall’s inaugural honoree, Alabama State Senator Jabo Waggoner.

Waggoner co-sponsored the legislation that created the GBCVB in 1969 and has served on the GBCVB Board of Directors since 1993.

 

The Impact of Tourism (2024)

Greater Birmingham’s tourism industry delivers a variety of economic and quality of life benefits.

  • 4.04 million

    VISITORS

  • $2.57 billion

    IN VISITOR SPENDING

  • $301 million

    TOTAL TAX REVENUE FOR ALABAMA AND JEFFERSON COUNTY

  • 51,887

    TOURISM INDUSTRY JOBS

The Greater Birmingham Convention & Visitors Bureau

The Greater Birmingham Convention & Visitors Bureau (GBCVB) is the official tourism and marketing organization for Birmingham and Jefferson County. Established in 1969, the non-profit agency generates positive economic impact by positioning the Greater Birmingham Region as a premier destination for conventions, sporting events, and domestic and international leisure travel. Birmingham and its neighboring municipalities welcome more than 4.04 million visitors each year, generating $2.57 billion in economic impact.

Our Mission: We fuel Greater Birmingham’s growth by collaboratively attracting visitors and events that celebrate our vibrant culture and welcoming spirit, generating lasting benefits for all residents.

Our Vision: A Greater Birmingham where every visitor feels like they’re coming home.

We Value the pursuit of excellence, working together, and staying true to Birmingham.

More Information

News from Greater Birmingham

CEO Dan Williams on Making Birmingham ‘The Standard’ in Tourism Industry

CEO Dan Williams on Making Birmingham ‘The Standard’ in Tourism Industry
News from Greater Birmingham

Birmingham named one of the top 24 places to travel worldwide in 2026 by AFAR Media⁠ ⁠

Birmingham named one of the top 24 places to travel worldwide in 2026 by AFAR Media⁠ ⁠
News from Greater Birmingham

Southern Living: The South’s Next Great Food City – 60 Places to Eat and Drink Right Now in Birmingham, AL

Southern Living: The South’s Next Great Food City – 60 Places to Eat and Drink Right Now in Birmingham, AL
News from Greater Birmingham

GBCVB Named ‘Best Place to Work’ Finalist by Birmingham Business Journal

GBCVB Named ‘Best Place to Work’ Finalist by Birmingham Business Journal
New Leader Brings Unique Vision, Fresh Ideas to GBCVB
News from Greater Birmingham

Tourism Generates Record $2.57 Billion and 51,887 Jobs for Greater Birmingham Region

Tourism Generates Record $2.57 Billion and 51,887 Jobs for Greater Birmingham Region