We provide marketing materials and guides, work with convention and event planners, and share clear, up-to-date information about the economic impact of visitors to the area. Our work contributes to job creation, economic growth, and the tax base of the communities we serve.
About Us
We are the Greater Birmingham Convention and Visitors Bureau (GBCVB, also known as IN Birmingham), and it is our privilege to tell Greater Birmingham’s story, in order to promote tourism and convention business throughout the region.
Economic Impact
In 2025, over four million visitors spent a record $2.62 billion in Greater Birmingham, delivering $309 million in tax revenue for the state and Jefferson County, and supporting close to 54,000 tourism jobs.
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4.17 million
VISITORS
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$2.62 billion
IN VISITOR SPENDING
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53,747
TOURISM JOBS
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$110 million
TAX REVENUE FOR JEFFERSON COUNTY
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$199 million
TAX REVENUE FOR ALABAMA
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$1.33 billion
TOURISM LABOR INCOME
