SUNDAY, DEC. 28

1-5pm – Fan Fest Pep Rally in Uptown Birmingham
–  Free and open to the public
–  The Fan Fest Pep Rally will feature live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages.

1-4pm – Live Music by Rock Candy Band

4-4:30pm – Georgia Southern Pep Rally
–  Featuring coaches, players, cheerleaders, marching band, and fans

4:30-5pm – Appalachian State Pep Rally
–  Featuring coaches, players, cheerleaders, marching band, and fans

5pm – Fireworks Show over Uptown

GAME DAY – MONDAY, DEC. 29

9am-12:45pm – Fan Fest Tailgate in Uptown Birmingham
–  Free and open to the public
–  Official pre-game tailgate area for the Bowl featuring live music, interactive games, a Kids Zone, and corporate displays with food and beverages available for all ages.

9am-12:45pm – Live Music by Man’s Best Friend

1pm – 19TH JLAB BIRMINGHAM BOWL at Protective Stadium
–  Get your tickets HERE!

Tickets for the 2025 JLab Birmingham Bowl are on sale now, starting at $39!

Everyone, regardless of age, needs a ticket for entry to the JLab Birmingham Bowl.

Get your tickets HERE.

For assistance with tickets, contact the Birmingham-Jefferson Convention Center ticket office Monday-Friday 9am-5pm CT at 205-458-8400 or cto@bjcc.org.

For more information about Game Day Parking around Protective Stadium, including…

–  Parking maps
–  ADA-specific parking
–  Remote complimentary parking and shuttle services
–  RV/Motor homes
–  Bus parking
–  Entertainment shuttles (running Sunday, 12/28 & on Game Day)

please visit birminghambowl.com/gameday/#parking.

The Greater Birmingham CVB has partnered with Wunderfan, a Birmingham-based sports rewards app, to elevate the game day experience for visiting JLAB Birmingham Bowl fans!

By participating, fans can turn their attendance into tangible rewards simply by enjoying the city’s premier event and surrounding activations. Visitors who use the app will be able to earn “Wunder” points for their engagement, which can include attending official bowl events, interacting with local partner content, and participating in unique in-app challenges. These points are redeemable for valuable rewards such as e-gift cards from major retailers, exclusive discounts, and official JLab Birmingham Bowl merchandise and experiences.

Fans can download the free Wunderfan app on the Apple App Store and Google Play to start earning rewards!