The Impact of Tourism (2024)

Greater Birmingham’s tourism industry delivers a variety of economic and quality of life benefits.

  • 4.04 million

    VISITORS

  • $2.57 billion

    IN VISITOR SPENDING

  • $301 million

    TOTAL TAX REVENUE FOR ALABAMA AND JEFFERSON COUNTY

  • 51,887

    TOURISM INDUSTRY JOBS

More Information

News from Greater Birmingham

GBCVB Named ‘Best Place to Work’ Finalist by Birmingham Business Journal

GBCVB Named ‘Best Place to Work’ Finalist by Birmingham Business Journal
News from Greater Birmingham

CEO Dan Williams on Making Birmingham ‘The Standard’ in Tourism Industry

CEO Dan Williams on Making Birmingham ‘The Standard’ in Tourism Industry
News from Greater Birmingham

Birmingham named one of the top 24 places to travel worldwide in 2026 by AFAR Media⁠ ⁠

Birmingham named one of the top 24 places to travel worldwide in 2026 by AFAR Media⁠ ⁠
BBJ Exclusive: 10 new CEOs to Watch in 2026
News from Greater Birmingham

‘We fell in love with it’: Matthew McConaughey praises Birmingham for people, politics

‘We fell in love with it’: Matthew McConaughey praises Birmingham for people, politics
Birmingham named one of ‘The South’s Best Cities’ by Southern Living
New Leader Brings Unique Vision, Fresh Ideas to GBCVB
News from Greater Birmingham

Tourism Generates Record $2.57 Billion and 51,887 Jobs for Greater Birmingham Region

Tourism Generates Record $2.57 Billion and 51,887 Jobs for Greater Birmingham Region