Birmingham City is pleased to announce a new partnership with the Greater Birmingham Convention & Visitors Bureau (GBCVB), the official tourism and marketing organization for Birmingham, Alabama, USA.
The new commercial relationship begins immediately, and GBCVB will feature on the back of Blues shirts until the end of the 2026-27 season.
The GBCVB logo will feature for the first time tomorrow, Saturday, February 8, in front of a global TV audience as the Birmingham FC “Blues” take on Newcastle United at St. Andrews @ Knighthead Park in the Emirates FA Cup.
The fast-growing Greater Birmingham region is the largest metropolitan area in Alabama. Home to the University of Alabama at Birmingham, it is a center of world-class medical research, and several multi-national companies. It welcomes more than 3.96 million visitors from around the globe each year, generating $2.52 billion in economic impact through tourism.
This partnership brings together two proud cities that not only share a name, but who have equally diverse communities that are central to their history and their future. Last year also saw Birmingham, Alabama, sign a friendship agreement with Birmingham, England, as part of “United States of Birmingham”, an upcoming series hosted by Joe Lycett, airing on Sky Max and NOW in 2025.
Global interest in the Club has grown considerably over the past 18 months, with NFL legend Tom Brady joining the ownership group. The Club’s commercial growth, which includes partners like Delta Airlines, highlights the appeal of Birmingham City to brands across the world.
Through his partnership there will be multiple opportunities to create authentic content that tells the story of Birmingham, Alabama in different ways, both as a tourist destination and highlighting the investment opportunities for UK businesses in the region.
Jeremy Dale, Interim CEO at Birmingham City, said: “We are delighted to welcome the Greater Birmingham Convention & Visitors Bureau to the Blues alliance. We share more than a name. We both have bold ambitions and the desire to make a statement on the global stage. Through this partnership we can help each other achieve our goals. What better time to begin our relationship than with our highly anticipated FA Cup match against Newcastle United this weekend.
“This exciting collaboration further strengthens the club’s ever-growing portfolio of US-based partners, which already includes renowned brands such as UNDEFEATED and Delta Airlines.”
John Oros, President and CEO of the Greater Birmingham Convention & Visitors Bureau, commented, “We are thrilled about this new partnership with Birmingham City FC, strengthening the bond with our friends across the Atlantic.
“This collaboration is an incredible opportunity to showcase Birmingham, Alabama, to an international audience, highlighting our vibrant culture, rich history, and world-class hospitality.
“Sports has a unique way of bringing people together, and through this partnership we look forward to welcoming new visitors, fostering new relationships, and positioning our city as a premier destination for global travelers. We can’t wait to share the magic of Birmingham, Alabama with the world and unite our cities through the love of the game.”
Birmingham, Alabama is known for its unmistakable blend of Southern hospitality, award-winning dining scene, and critical role in the Civil Rights Movement of the 1960s. It boasts the world’s largest collection of motorcycles at Barber Vintage Motorsports Museum, the world-renowned Robert Trent Jones Golf Trail and Rickwood Field, America’s oldest professional baseball stadium. It is also home to Birmingham Legion FC, the first professional soccer team in Alabama, that competes in the USL Championship, the second division of the U.S. Soccer pyramid.
ABOUT THE GREATER BIRMINGHAM CONVENTION & VISITORS BUREAU
The Greater Birmingham Convention & Visitors Bureau (GBCVB) is the official tourism and marketing organization for Birmingham and Jefferson County, Alabama. Established in 1969, the non-profit agency generates positive economic impact by positioning the Greater Birmingham Region as a premier destination for conventions, sporting events, and domestic and international leisure travel. Birmingham and its neighboring municipalities welcome more than 3.96 million visitors each year, generating $2.52 billion in economic impact.
