BIRMINGHAM, AL (December 2, 2025) – The Greater Birmingham Convention and Visitors Bureau (GBCVB) today announced a strategic partnership with Wunderfan, a cutting-edge fan engagement and rewards platform. The collaboration is designed to enhance the overall experience for thousands of fans visiting the city for the annual JLAB Birmingham Bowl.
The GBCVB is leveraging the Birmingham-based Wunderfan platform to offer a modern rewards program to all attendees and supporters engaging with the city during the college football bowl game. By participating, fans can turn their dedication into tangible rewards simply by enjoying the city’s premier event and surrounding activations.
Visitors who download the free Wunderfan app will be able to earn “Wunder” points for their engagement, which can include attending official bowl events, interacting with local partner content, and participating in unique in-app challenges. These points are redeemable for valuable rewards such as e-gift cards from major retailers, exclusive discounts, and official JLAB Birmingham Bowl merchandise and experiences.
“The JLAB Birmingham Bowl is a major economic driver and a fantastic showcase for our city, which has built a reputation as one of the premier sports destinations in the Southeast,” said Dan Williams, President & CEO of the Greater Birmingham Convention & Visitors Bureau. “This partnership with Wunderfan not only enhances the fan experience during the JLAB Birmingham Bowl, it showcases Birmingham’s commitment to innovation and hospitality. We’re proud to collaborate with a homegrown technology company to reward visitors for their engagement with our city and create an unforgettable experience that extends well beyond game day.”
Wunderfan Co-Founder Blake Patterson stated, “Our mission is to reward passionate sports fans, and this collaboration with the Greater Birmingham CVB allows us to drive excitement and engagement among the fanbases visiting the city. We are excited to leverage our technology to enhance the experience for those coming to Birmingham for this premier college football event.”
The JLAB Birmingham Bowl is scheduled to take place on Monday, December 29, 2025, at Protective Stadium in Birmingham, Ala., and will feature teams from the Southeastern Conference (SEC) and the American Conference (AAC) or the Atlantic Coast Conference (ACC). The teams competing in the JLAB Birmingham Bowl will be announced on Sunday, December 7, 2025, following the conclusion of all conference championship games.
Fans can download the Wunderfan app now on the Apple App Store and Google Play to start earning rewards.
About the GBCVB
The Greater Birmingham Convention & Visitors Bureau (GBCVB) is the official tourism and marketing organization for Birmingham and Jefferson County. Established in 1969, the non-profit agency generates positive economic impact by positioning the Greater Birmingham Region as a premier destination for conventions, sporting events, and domestic and international leisure travel. Birmingham and its neighboring municipalities welcome more than 4.04 million visitors each year, generating $2.57 billion in economic impact. Learn more at inbirmingham.com.
About Wunderfan: Wunderfan, headquartered in Birmingham, is an innovative fan engagement and rewards platform that turns user loyalty into tangible rewards. The app allows users to earn points by engaging with sports and sports content and events, which can be redeemed for e-gift cards, merchandise, and exclusive experiences. Wunderfan is dedicated to rewarding the passion of fans worldwide.
GBCVB Media Contact: Clayton Humphries, Director of Marketing, chumphries@inbirmingham.com, 205.214.9207
Wunderfan Media Contact: Todd Grasley, Director of Communications, todd@wunderfan.com
